01FROM OTTO
A weekly cover letter.
Every Monday, your strategist writes you a plain-English brief. What ran, what worked, what we’re shipping next, and why.
— 01 / OPENINGBETTERYOURADS · MELBOURNE
Your Meta ads, handled.
Every week, a new batch of ad concepts lands in your account — written, designed, and reasoned through by an AI team that studies your brand, your buyers, and what's winning in your category right now.
- New creative every week
- Decisions you can read & override
- Free during beta
— 02 · WHAT YOU GETEVERY WEEK · IN YOUR ACCOUNT
A marketing team that actually ships.
No three-week Notion docs. No spare-time guesswork. Concrete deliverables in your account, every week, with the reasoning attached.
02THE QUEUE
New concepts, ready to ship.
Static, video, UGC — picked, copywritten, and designed. Approve, edit, or reject before anything goes live in your account.
03THE READ
A real performance read.
Not a dashboard. A sentence. Pattern is drifting. Hook fatigue on V3. Doubling down on what your buyers actually responded to.
04THE WHY
Every decision, reasoned.
Confidence scores. Competitor evidence. Reasoning attached to every call. You stay in the driver’s seat — always.
— 03 · HOW IT WORKSLEARN · BUILD · LEARN AGAIN
Three jobs. Done every week.
Built on AI under the hood — but every decision is visible, reasoned, and overrideable before it ships.
01
It learns your business.
Plug in your ad account and your brand. We study your customers, your positioning, and what’s winning in your category — right now.
02
It builds new creatives.
Angles. Copy. Design. Shipped into your account on a schedule. Static, video, UGC — whatever your brand needs that week.
03
It learns from your performance.
Watches conversions in real time. Kills losers, doubles down on winners, rewrites the next round around what your buyers actually responded to.
— 04 / WHO IT'S FORQUALIFICATION
For founders running their own ads.
Founders spending $5k–$100k/mo on Meta without a senior performance marketer in-house. If you're running ads yourself in your spare time — or wishing you had a team — this is for you.
// FIT PROFILE
- Spend$5k–$100k/mo
- StackSaaS or DTC
- TeamNo senior PM in-house
- ModeRunning ads yourself
NOT FOR
Brands with a real growth team already in place. We replace the team you can't afford yet, not the one you've got.
— 05 / FROM THE FOUNDERLUCENT WU
I'm Lucent. Started running Meta ads at 15. By 17 I'd helped drive over a million dollars in revenue for my clients — and watched founder after founder burn budget, blame themselves, and quit paid acquisition entirely.
They didn't have a creative problem. They had a time problem. So I'm building the marketing team every founder deserves — one that thinks like a real strategist and ships every week.
LucentFounder · Melbourne
— 06 · FAQTHE OBVIOUS QUESTIONS
The questions you're already thinking.
01How is this different from AdCreative.ai, Foreplay, or Motion?
Those tools either generate creatives or show you what's running. They stop there. We do the whole loop — learn your business, ship creatives, watch what works, rewrite based on the data. Like a real marketing team.
02Is the AI making my buying decisions for me?
No. You stay in the driver's seat. The AI does the heavy lifting on research, copy, and creative — but every recommendation comes with reasoning attached. Approve, edit, or reject anything before it goes live.
03What does it cost?
Founding members run the product free during the beta. Pricing comes later — when it does, founding members lock in status. Spots are limited, onboarded in batches.
04How's my data handled?
Private workspace per customer. We don't train on your data. Security doc on request.